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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a lead queue when a high-value form is submitted.
B) Create an automation rule to assign to a lead queue when the qualification criteria is met.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

2. Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A) A green check mark next to the FBS registration ID
B) A green check mark next to the domain key policy
C) A green check mark next to the Salesforce Connected user
D) A green check mark next to the domain SPF record

3. Which standard connectors can be activated in Marketing Cloud Account Engagement

A) GoToWebinar
B) Survey Monkey
C) Youtube
D) Olark

4. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Import and merge existing records from all systems to Salesforce
B) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
C) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
D) Import and merge existing records from all systems to Marketing Cloud Account Engagement

5. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use?

A) Segmentation Rule
B) Completion Action
C) Automation Rule
D) Dynamic List

Solutions: