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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the purpose of defining content zones in the sitemap?

A) To specify the size of the content that will be used
B) To report on web campaign performance
C) To define where campaigns can render on a website
D) To ingest catalog information from the page

2. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A) Identify, understand, decide, act, analyse
B) Know, understand, personalise, engage, analyse
C) Data-in, understand, engage, data-out, analyse
D) Profile, insight, understand, act, analyse

3. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A) Catalog
B) Dimensions
C) Channel
D) Directory

4. What is the unified customer profile?

A) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
B) A unified view of all customer activity across, websites, web applications, mobile store, call center
C) A profile view for administrators to see activity across all of the customer touch points
D) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

5. Which three components of a server side campaign can be defined by a business user?

A) Promoted content
B) Campaign rendering
C) User attributes
D) Campaign responses
E) Experience rules

Solutions: