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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four campaigns - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four ad groups - one for each language.

2. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and live page
B) Landing page and conversion page
C) Landing page and conversion page
D) Test page and conversion page

3. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 30
B) 25
C) Unlimited
D) 2

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Duration of Ad
B) (Revenue from sales - Advertising costs)/Advertising costs
C) (Revenue from sales - Advertising costs)/Revenue from Sales
D) (Revenue from sales - Advertising costs)

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know what the final cost of the newsletter would be.
B) You can't track the ROI if there's nothing for sale as a result of the conversion.
C) Doug needs to know the product cost of the client, to find the return on investment.
D) Doug would need to know the value of the newsletter.

Solutions: