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Google Display Exam Practice Test Sample Questions:

1. Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

A) CPM bidding
B) CPA bidding
C) Manual CPC bidding
D) Automatic CPC bidding

2. Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?

A) $35,000
B) $25,000
C) $10,000
D) $50,000

3. Examine the image given below:
What Google Tool is being used in the image above?

A) Google Wonder Wheel
B) Google Ads Diagnostic Tool
C) Google Rich Media Ad Builder
D) Google Ad Builder

4. John is working with a media coordinator to place ads on YouTube. What software service will the media coordinator use to create .XML format reports for John?

A) DART Sales Manager
B) DART for Publishers
C) Microsoft Excel
D) DoubleClick

5. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
D) The higher a keyword's Quality Score, the lower the price you pay for each.

Solutions: