- Exam Code: AP-212
- Exam Name: Loyalty Management Accredited Professional
- Updated: Aug 24, 2026
- Q & A: 106 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Manage program updates and enhancements - Monitor program performance and optimize |
| Loyalty Program and Process Configuration | 52% | - Set up tier models, qualification, and progression - Set up currencies, points, and transaction processing - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Configure foundational program settings - Configure permissions and security model |
| Strategies and Design | 16% | - Define points, benefits, and redemption processes - Apply implementation best practices - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies |
| Integration | 22% | - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Integrate with Marketing Cloud - Connect to external systems using APIs - Integrate with Service Cloud |
1. A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?
A) Tier-model = anniversary
B) Tier-model = fixed
C) Extend Expiration = no extension
D) Extend Expiration = member enrollment anniversary
2. A Loyalty Manager would like to set up an email-send process in Salesforce Marketing Cloud (SMC) that needs to inform the member via email immediately once a tier change has been applied. The company is using Marketing Cloud Connect.
A solution was proposed to draft a design using a journey process to send the notification email and a new custom object named "Member TierUpdate_ c" that stores the members that are qualified for a tier upgrade.
Which data source options within the journey should a Consultant use to fulfill this design?
A) "Salesforce Data" as the Entry Source, "Loyalty ProgramMember" object as the datasource
B) "Salesforce Data" as the Entry Source, "Contact" object as the data-source
C) "Data-Extension" as the Entry Source, "LoyaltyProgramTier"
D) "Salesforce Data" as the Entry Source, "LoyaltyMember Tier"
3. The Management team at Cloud Kicks is required to analyze what earning activities are available in the Loyalty Program. What type of user access does the Management Team need to have this information visible in the reports?
A) Read, View All access on Journal Type, Journal Subtype, and Transaction Journal Objects
B) Read, View access on Journal Type, Partner Products, and Loyalty Ledgers Objects
C) Read, Edit access on Journal Type, Loyalty Member Promotions, and Loyalty Member Benefits Objects
D) Read. Create access on Journal Type, Loyalty Member Currencies, and Partner Products Objects
4. The Member Services team wants to view the information of a member's recent transactions and manual adjustments on the Contact record.
What are the two recommendations that an IT Administrator should suggest?
A) Embed the Member Service Manager Home Dashboard on the Contact record
B) Add the 'Transaction Journals' related list to the Contact record
C) Embed the 'Member Summary Embedded Dashboard on the Contact record
D) Add the 'View Member Profile' component on the Contact record
5. A Loyalty member has achieved enough points for Gold tier status; however, the member reports some benefits are missing.
What should the Administrator do to troubleshoot and correct the error?
A) Issue a promotion to the member of the mission benefits
B) Confirm the program and member are in an active status
C) Confirm the member is assign to the correct tier and that tier has benefits
D) Adjust points on the member record to trigger member benefits actions
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: B,C | Question # 5 Answer: C |
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