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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure preferred channel is available in subscriber data.
B) Create one Entry Source for each messaging channel.
C) Send both email and SMS to ensure subscribers get NTO's messages.

2. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Place a Random Split before Path Optimizer for the pilot group.
C) Select winning path three days after journey activation

3. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Frequency Split
B) Scoring Split
C) Engagement Split

4. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Path Optimizer
B) Google Analytics Audience
C) Einstein Engagement Scoring

5. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Create CloudPages to collect and subscribe users,
B) Use Journey Builder to build an audience using Ad Studio.
C) Leverage Social Studio to capture email addresses.

Solutions: