- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
- Updated: Aug 23, 2026
- Q & A: 306 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 2: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 3: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 4: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 6: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
1. By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
A) Lead Accounts
B) Contact Accounts
C) Persons Accounts
2. A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
A) The rule will unapply actions to prospects who no longer match the criteria.
B) The prospects will not unmatch the rule and no new actions will be applied.
C) The actions will reapply to prospects who match the new rule criteria.
D) The prospects will be marked as unmatching the updated rule.
3. In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
A) The email will send on Monday at 10am.
B) The email will not send.
C) The email will send on Saturday at 10am.
D) The email will send immediately.
4. Which action removes the [[crm_deleted]] flag from a prospect record?
A) Unchecking "CRM Deleted- on the prospect record
B) Removing the prospect from the Marketing Cloud Account Engagement recycle bin
C) Undeleting the record in Salesforce
D) Re-submitting a form by a prospect
5. What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?
A) Cookies
B) Google Analytics Tracking Code
C) Tracking Pixels
D) UTM Parameters
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |
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