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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the BEST example of a SMART goal?

A) "Increase the number of news advisories we share with the media from four to eight."
B) "Increase the number of employees that use our social media tool during the next six months."
C) "Increase understanding of our business strategy among employees by 5% by 1 January."
D) "Increase customer advocacy by 100% by the end of this calendar year."

2. Which of the following is traditionally developed during an organization's strategic planning process?

A) Product, packaging, placement, variety, and price
B) Programs, markets, targets, products, and features
C) Mission, goals, objectives, strategies, and tactics
D) Values, purpose, priorities, systems, and tasks

3. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
B) Immediately terminate the executive for placing the organization at risk.
C) Have the executive publicly apologize and retract the statement.
D) Engage politicians with face-to-face meetings to explain the misunderstanding.

4. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
B) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
C) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
D) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.

5. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) Contact the reporter with the correct information. Request a correction be published, if possible.
C) There is nothing that can be done; the article has been already published.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

Solutions: