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Facebook Certified Community Manager Sample Questions:

1. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Create a highly engaging text-based question of the day series
B) Frequently encourage members to describe their best football tricks
C) Share viral videos to spark discussion
D) Post visuals that are aligned with the corporate identity

2. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

A) Enter a list of potentially offending keywords into the moderation tool
B) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
C) Create a joint moderation account with the name of the group
D) Make the team's Facebook Page an admin of the group

3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase video content across all platforms
B) Increase community moderation on all platforms
C) Increase paid spend targeting young audiences on all platforms
D) Increase influencer content across all platforms

4. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Review existing channel performance and replicate strategy
C) Decide on the target audience and which platforms to use to reach them
D) Define partnership criteria with key food and beverage influencers

5. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
B) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
C) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
D) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time

Solutions: