Facebook 410-101 actual dump : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A. You should stop spending more money on the audiences where you have spent 80% of the budget.
B. You should stop using the audience where you are spending 20% of the budget.
C. You should unify both audiences into one, as your ad sets are competing with each other.
D. You should continue running the ads, as they are working properly.

Question 2

What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A. People who have clicked any links on a Canva in the past 180 days.
B. Your customer database from the last 5 years.
C. People who have visited your website in the last 365 days.
D. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
E. People who have opened your mobile app in the last 92 days.
F. People who have opened a Lead form but have not submitted data in the past 180 days.

Question 3

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
B. You should go into location and see where current customers are really from.
C. You should see who from that customer base is also connected to your client's fan page.
D. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

Question 4

Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A. Branding campaigns usually perform better when optimized through CPM than CPA.
B. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.

Question 5

You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

A. Remove age of children in household, luxury travel and job.
B. Remove job, income and mobile phone.
C. Remove age, marathon and triathlon interests.
D. Remove age, mobile and operating system.

Solutions: